Under Armour has informed UCLA that it’s looking to terminate its 15-year, $280 million apparel and footwear contract with the university. The brand, founded in Maryland, confirmed its action because it claims the school was not living up to its end of the bargain.
Under Armour Statement
In a statement on Saturday June 27th the company said, “Under Armour has recently made the difficult decision to discontinue our partnership with UCLA, as we have been paying for marketing benefits that we have not received for an extended time period. The agreement allows us to terminate in such an event and we are exercising that right…”
The school responded, “UCLA Athletics learned this week that Under Armour is attempting to terminate its 15-year apparel and footwear contract with us and the Bruin community. We are exploring all our options to resist Under Armour’s actions. We remain committed to providing our hard-working staff and student-athletes with the footwear, apparel and equipment needed to train and compete at the highest level, as they – and our loyal Bruin fans deserve.”
The record-setting deal dates from in July 2017, when UCLA’s ended its previous affiliation with Adidas. The 15-year, $280 million contract broke the previous record for shoe and apparel contracts, beating Nike’s 15-year, $252 million deal with Ohio State.
Collegiate athletic programs across the country are losing millions due to the COVID-19 shutdown of spring sports. The timing for UCLA is brutal and they will fight tooth and nail to not miss out on much needed money.