Spotify is among the top three applications for streaming and sharing music, having grown significantly in recent years. That makes being associated with it appealing for other applications.  Instagram and Facebook already have options for users to broadcast the song(s) they’re currently jamming to.  Now Snapchat is joining the party.

Spotify is happy with the new relationship saying, “With Spotify, you can listen to your favorite music and podcasts anytime, anywhere. With Snapchat, you can share what you’re up to instantaneously. Soon you’ll be able to combine the two seamlessly and share what you’re listening to in a Snap story.” Here’s how it will work: Users will share their songs to Snapchat via Spotify. To begin with, there will not be a reverse share feature like Instagram has. Users will load a Spotify song into their Snap story and viewers will see the song thumbnail that links to the song on Spotify’s platform. There have been several third party hacks that let you share Spotify songs on Snapchat, but this one will be the real thing.

Singles have leaked out over the last couple weeks as teasers, but the official release of No. 6 Collaborations by Ed Sheeran exploded into the Spotify Top 10.  It looks like the old days when the Beatles would have multiple singles in the top 10 simultaneously.  Today it’s Sheeran with Khalid at number 3 on “Beautiful People,” with Travis Scott at number 4 on “Antisocial,” with Justin Brieber at number 5 on “I Don’t Care,” and finally with Camila Cabello and Cardi B at number 10 on “South of the Border.”

Sheeran is a complete songwriter.  His lyrics are arresting and his melodies are original and memorable at the same time. Then there is his sense of rhythm, all of which are represented best in “South of the Border.” Spotify’s chart is an early indicator.  Folks listen before they buy, so expect these songs to pop up on iTunes and Rolling Stone charts next week.  “I Don’t Care” is already on both iTunes and Rolling Stone charts and “Blow” the last of the 15 songs on No.6 Collaborations jumped into the iTunes chart at the 10th position immediately upon release.  It features super-hot country artist Chris Stapleton and always hot Bruno Mars. What a trio!