The MTV video awards are coming soon and it seems that Ariana Grande might not be attending. Grande and Taylor Swift received the most nominations for this year’s MTV video awards, they both received 10. Swift will not attend the show itself but will be performing at the event. In contrast, Grande’s tour schedule will make it hard for her to attend; she happens to have two shows lined up in Europe the days before and after the VMAs event in Newark, New Jersey.
The video of the year award will be an interesting battle to watch; Ariana Grande’s video “thank u, next” will compete against Taylor Swift’s video “You Need to Calm Down” for this coveted prize. Furthermore, this competition will be made more interesting by the fact that newly discovered fame will be competing against well-established talent; Billie Eilish and Lil Nas X, two recent breakthrough stars, were also nominated for the video of the year award. The award itself might be determined by what MTV prefers; will it be well established talent or brand-new musical stars?
MTV and Diddy are bringing back the hit show “Making the
Band” next year. The premise of the show is to form a band from scratch via
auditions, build group chemistry and then follow the progress of that group as
their careers take off. In its prior
seasons the show provided a platform for groups such as O-Town, Day26, and
The new season will become more global, a reflection of the
more international music business that exists today. Diddy and his team are currently scouring the
globe for the best undiscovered talent for next season’s show. It remains to be
seen if the focus will be on developing Pop / R&B / Hip Hop groups as in
season’s past or if the broader search will result in broader genres.
Changes to Making
the Band represent just one of the many adjustments to current shows and
new shows being added to the MTV lineup in the coming year.