Streaming Services Using Phone Companies for Marketing Boost

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As smartphone manufacturer subsidies are vanishing, carriers are stepping up. AT&T’s new HBO Max streaming service is being offered free for mobile phones and $15 for everyone else. This offer follows a pattern of streaming services being used as ‘free’ marketing ploys. Last week Disney and Verizon started offering an unlimited plan that includes a year of Disney +. Certain T Mobile plans provide free Netflix for two years. Comcast’s Xfinity offers free Netflix and an additional break for Xfinity mobile subscribers. The trend will last as long as it works to get people to sign up for long term subscriptions. Source: https://www.wired.com/story/hbo-max-is-the-new-200-dollar-iphone/

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