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Roku Channel Offers New Kids and Family Emphasis

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The Roku Channel is a two-year-old streaming service with 30.5 million users is offering a new Kids and Family portal, which is going live the week of August 19th.

Rob Holmes, VP of programming and engagement for Roku said, “We recognize that it can be a challenge to find quality kids and family entertainment across multiple streaming channels, particularly free, ad-supported options.”

With that in mind, Roku has bundled 7,000 free, ad-supported movies and TV episodes and they promise the ad intrusions will be 60% less than on standard TV.  Participating programmers include: Hasbro Company, DHX Media, Happy Kids TV, Lionsgate, Mattel, Moonbug and pocket.watch, among others. Brands include: Care Bears, The Cat in the Hat, Leapfrog, Little Baby Bum, My Little Pony, Rev & Roll, Super Mario Brothers and Thomas and Friends.  Premium channel viewers will see even more options.

Roku’s new family friendly portal includes a PIN-based system for parents to monitor the content their children watch. The free-to-consumer, ad-supported content is the advantage Roku brings to the market against some fierce completion from the paid offerings of Netflix and Disney+.

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