The way people watch TV and movies has shifted dramatically away from following scheduled releases to on-demand and streaming and binge watching. Waiting for a week until the next episode of your favorite show airs is largely of the past.
However, Netflix, the folks that brought us binge watching, recently showed some sympathy for the older way of doing things. Starting with Rhythm the Flow, their new music competition series featuring T.I, Cardi B and Chance the Rapper, they have chosen a hybrid release schedule. Several episodes will be released each week over a couple months. This schedule retains some elements of binge while building the anticipation for the next group of episodes.
This hybrid schedule reflects a clever business sense. It recognizes that this program may be best if the formula is adjusted. Likewise, Disney, a future competitor in the streaming space, plans to release shows like Loki and The Mandalorian in the traditional weekly format. Lesson: No format, style or business practice is cast in stone – in the age of downloads, vinyl records are making a comeback for audiophiles, so anything is possible.