LeBron James tormented Drake’s Raptors during his tenure in the eastern conference, but now he and Drake are joining forces. The two icons announced that LeBron’s digital media company Uninterrupted will be coming to Canada in its first international expansion. The brand will be called Uninterrupted Canada (UIC). Fitting.
Uninterrupted was launched back in 2015 by LeBron and his business partner Maverick Carter. It was designed to create a platform for U.S. athletes to better connect with fans, free of mainstream interference. It features videos from the athlete’s perspective, original series, podcasts, and documentaries.
Now, with Drake onboard, the company’s expansion into Canada will be the first step into becoming a more global entity. It’s been reported that the first official content out of UIC will be from Raptors’ forward Serge Ibaka. We can expect much more out of Canada from the Raptors, Blue Jays, and all the hockey teams that dominate the sports market north of the border.
Drake commented, “Uninterrupted has been an incredible platform for athletes to tell their stories and connect with fans. I’m honored to partner with LeBron to bring Uninterrupted to Canada, a country that continuously supports innovation and creativity.”
More global expansion is in the works. It is said there are plans for a European venture channeling in on the soccer world and Asian venture that will focus on cricket in India.