Singles have leaked out over the last couple weeks as teasers, but the official release of No. 6 Collaborations by Ed Sheeran exploded into the Spotify Top 10. It looks like the old days when the Beatles would have multiple singles in the top 10 simultaneously. Today it’s Sheeran with Khalid at number 3 on “Beautiful People,” with Travis Scott at number 4 on “Antisocial,” with Justin Brieber at number 5 on “I Don’t Care,” and finally with Camila Cabello and Cardi B at number 10 on “South of the Border.”
Sheeran is a complete songwriter. His lyrics are arresting and his melodies are original and memorable at the same time. Then there is his sense of rhythm, all of which are represented best in “South of the Border.” Spotify’s chart is an early indicator. Folks listen before they buy, so expect these songs to pop up on iTunes and Rolling Stone charts next week. “I Don’t Care” is already on both iTunes and Rolling Stone charts and “Blow” the last of the 15 songs on No.6 Collaborations jumped into the iTunes chart at the 10th position immediately upon release. It features super-hot country artist Chris Stapleton and always hot Bruno Mars. What a trio!