Ariana Grande’s big summer rolls on. Fresh off a couple awards at the VMA’s, the pop star released a new line of perfume, named after her hit song “Thank U Next”. Right now the perfume is available exclusively on Ulta.com before its September release in Ulta Beauty stores. It will also be available in Canada at Shoppers Drug Mart.
Ms. Grande is no stranger to the fragrance game, she won an award for her fragrance Cloud and now brings her hit phrase ‘Thank U Next’ into the beauty game. It has been regarded as the phrase of the year as it captured the current mood; “moving on and taking control in a self-affirming way.”
Building a product around a phrase she made so famous is a smart business move that helps its legacy to grow. Grande explains, “I wanted to make a fragrance that smells related to my first fragrance Ari, but more summery. So, I revisited Ari’s fruity pear and raspberry notes and changed it up by adding some coconut. I was inspired to design a bottle that represented the message of my song – the emergence of the perfume from the broken heart represents moving forward from a challenging chapter.” After she dropped Thank U Next, it hit over 55 million views on You Tube within 24 hours which was a record in itself. Ariana Grande’s fans run deep, so expect her perfume to take off much like her song did.